GA4 Session enrichment (beta)

We are thrilled to announce that the open beta program for our Google Analytics 4 Session Enrichment feature is here! 🎉

Session Enrichment gives you greater control over your data, enabling you to customize how orders are attributed based on the Shopify sales channel.

Device and geolocation data are back! 💻

We’ve enhanced our solution to capture and send device and geolocation data to Google Analytics, further improving reporting capabilities.

Attribution boost 📈

This feature is automatically enabled when you opt in to the Session enrichment beta.

For subscription orders, we capture and save the attribution of the first order, applying it to all subsequent orders under the same subscription. This provides a more accurate understanding of customer lifetime value and the effectiveness of your initial acquisition channels.

Explore the new features under the Experimental tab on the Google Analytics 4 settings page within the Littledata app.

For a detailed guide on enabling and using the Session Enrichment features, check out this dedicated help article.