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Custom web pixel

Leonard avatar
Shared by Leonard • January 14, 2025

We're excited to introduce our new custom pixel solution, which boosts your tracking capabilities and data accuracy across multiple platforms.

What's new?

Our custom web pixel is a lightweight, client-side tracking script that complements our existing server-side events. It operates in a secure sandbox environment, ensuring robust data control and enhanced security.

Key benefits:

  • 🎯 Improved event match quality
  • 📊 Increased coverage of customer information
  • 🔄 Redundant setup for more reliable tracking
  • 🚀 Enhanced performance across supported platforms

Supported destinations:

  • Meta Conversions API (CAPI)
  • TikTok
  • Pinterest

If you have the Paid Social bundle in your Littledata subscription you can follow the installation process from the Littledata dashboard and create your new custom pixel!

Check our help article to learn more!