Google Ads new conversions

Shared by Leonard • February 13, 2025

In December 2024 we added support for 2 new conversions inside Google Ads

New Customer Purchase - Littledata; secondary conversion, where only your first-time customers' conversions will be sent to.
Returning Purchase - Littledata; Secondary conversion, where only your returning customers' conversions will be sent to.

During setup, you can opt-in to track the conversions mentioned above.

Check our help article to learn more!