New vs. Returning customer events for Meta

Shared by Leonard • March 04, 2025

We've added support for 3 new events in our Meta Ads integration.

🆕 New Customer Purchase – Littledata: Tracks first-time purchases.
🔁 Returning Customer Purchase – Littledata: Tracks repeat purchases.
📦 First Recurring Purchase – Littledata: Tracks the first order of a subscription.

If you already have our Meta Ads connection, these events are activated automatically; you can toggle them off in your Events settings.

Check our help article to learn more!