We’ve rebranded Custom Web Pixels as the Advanced Tracking Script to better reflect its expanded capabilities in bridging data tracking gaps.

What's new?

Improved headless Shopify tracking 🎯

Running a headless Shopify store?
We’ve launched a new tracking solution built to work seamlessly with your storefront setup.

• Works with: Hydrogen, custom storefronts (Next.js, Remix, Gatsby), mobile apps, Buy SDK.
• Server-side tracking across Google Analytics 4, Meta Ads, Google Ads, TikTok, Pinterest, and Segment.
• Tracks key checkout events like purchase, add_payment_info, and begin_checkout.

Our previous legacy headless SDK has been phased out in favour of the new seamless solution.
It will continue to work for current users, but we recommend upgrading for the best performance and future support.

What else can you do with the advanced tracking script?

Accelerated checkout support 🏃

Captures events from fast-checkout options like Shop Pay.

New fallback mechanism 🛰️

If attribution is not appended in the storefront, this fail-safe restores attribution during checkout.

Redundant tracking for Meta Ads, TikTok, and Pinterest destinations 📈

Provides backup client-side tracking to safeguard marketing data.

Available for Pro, Plus, and Enterprise Plus plans.

For the easy setup guide and documentation check out our help center!